Public Relations for iPhone App

Tyra Banks Smize Yourself


Legendary model and television personality Tyra Banks partnered with Appular when she dove into the mobile app space with the release of the “Smize Yourself” app. Appular coordinated Tyra’s first online press conference in which dozens of reporters asked her questions about the new app and her love of technology startups.

Tyra’s personal brand was expanded into “tech entrepreneur,” alongside her many other success stories, as major tech news websites talked about her foray into the investment world. Lifestyle publications swarm to Tyra no matter what, but Appular’s online press conference showed fashion blogs another side of their favorite supermodel.