Public Relations for iPhone Game

Street Fighter IV Volt


Appular faced the huge challenge of taking on a legendary brand and helping redirect its core audience from console to mobile gaming. Through consistent messaging and thorough media targeting, Appular helped Capcom convert existing customers and earn a new, younger audience.

Street Fighter IV burst onto the scene and was a top-10 Paid App upon release. Appular helped the game land in mainstream and mobile-focused gaming websites and publications around the world.

"Street Fighter IV is easily the best fighter on the iPhone right now. But more than that, it’s just a great edition of Street Fighter." - IGN