Public Relations for iPhone Game

SBK '14


Digital Tales was proud to partner with the FIM Superbike World Championship to present their official mobile game, and Appular joined the team to promote the game in North America. After Appular optimized the consumer- and press-facing assets for SBK14, the game was featured on the App Store on two different occasions.

The game surpassed three million downloads in less than three months. Appular also secured media coverage for SBK14 within tech, gaming and racing publications around the world.