Media Buying for iPhone Game

Juggernaut

Description

The biggest Internet company in Russia partnered with Appular for the release of one of its many high-quality games — Juggernaut: Revenge of the Sovering. Appular managed Mail.ru’s mobile advertising campaign while securing press upon the game’s release. Juggernaut: Revenge of the Sovering appeared on almost every App Store Games chart during the Appular campaign.

Appular’s mix of targeted user acquisition through media buying and public relations created a perfect launch for Juggernaut and Mail.ru.”