Appular has handled the media buying for the AP Mobile app for over 2 years, keeping it consistently in the Top 50 News apps during that time. With a broad campaign focused on chart position, user engagement, and retention, Appular monitored ad campaigns in real time and provided reports to the Associated Press' mobile team.
By managing multiple campaigns across several ad networks, the Associated Press was able to generate thousands of downloads of their app at the lowest price, with maximum engagement.