Adidas launched the miCoach app to combine its world-class athletic apparel with cutting-edge technology. Appular’s goal was not only to help garner news coverage in traditional and tech-focused news outlets, but Appular helped the apparel-giant navigate the mobile space. Appular consulted Adidas on its App Store presence, in-app marketing engine and helped set up trial events with tech-focused media outlets. The Adidas miCoach app was featured in the New York Times, PC Magazine, The Guardian, The Next Web, Yahoo! Finance and many more reputable websites across mainstream and tech news.